Contest for Facebook: Lovable

Our customer, the famous lingerie producer “Lovable”, organized a contest at the launch of the new bra “Tonic Lift”.

In order to reach a great number of contenders, we decided to exploit the most used social network: Facebook, and we built a Facebook Application.

The words “contest” and “Facebook” mixed together were the winning key of this marketing campaign.

Code This Lab http://www.codethislab.com (development)

SmallFish http://www.smallfish.it/ (project management, art direction)

Lovable http://www.lovable.it/default.aspx (customer)

A seductive and stylish layout that reflects the main values of Lovable

Contest Main Page

Product’s technical specifications section

Feedback from customers

Contest Regulations

Participation Form

Contest Questionnaire

Win Frame

No Win Frame

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