The customers, BMW-Vanity Fair, at the launch of a new car model organized a contest to promote the new product. Together with the competition, BMW gave the possibility to six Vanity Fair readers, to try the car and to tell their experience on the web.
For this reason we have built a multiple value website where users uploaded their video to join the contest, and the six sponsors built a sort of diary with video and pictures to tell their stories. A third part of the website is dedicated to the technical specifications of the product.
Web Development: Code This Lab srl
Graphics: Small Fish
Customer: Vanity Fair – BMW
Sponsor’s diary section
Product’s technical specifications section